Question 1

What is Mindmarqs?

Accepted Answer

Mindmarqs is a science-based behavioral assessment and development company helping individuals and organisations understand, strengthen, and adapt their decision-making capacity. Traditional assessments measure what people say about themselves; Mindmarqs measures what they do while they decide.

Question 2

What is eye-tracking technology?

Accepted Answer

Mindmarqs uses proprietary eye-tracking technology (GazeTraQ) to capture real-time information gathering and processing behaviors. GazeTraQ does not record or store any biometric data. It records and stores patterns related to eye movements — what is looked at first and for how long.

Question 3

How does behavioral observation help in Talent Assessment and development?

Accepted Answer

Including behavioral observation into Talent Assessment shifts the focus from what candidates say to what they actually do — it is a behavioral test on the candidate's decision-making skills. By measuring real-time attentional behaviors as they unfold, organisations gain hard data on a candidate's judgment, information processing speed, and cognitive effort. This removes the reliance on non-authentic, AI-generated responses often found in CVs and interviews, ensuring a more accurate prediction of real-world job performance.

Question 4

Are games-based candidate assessments validated by science?

Accepted Answer

The games-based talent assessment technology from Mindmarqs is built on peer-reviewed research including Lahey & Oxley (2019), "Simple Eye Movement Metrics Can Predict Future Decision-Making Performance" and Schmidt & Hunter (1998), "The Validity and Utility of Selection Methods in Personnel Psychology". Research confirms that eye movements predict future financial decision performance and that judgment-based cognitive measures are among the strongest predictors of job performance. The assessment also captures System 1 vs. System 2 thinking — established, measurable individual traits (Kahneman, 2011, Thinking, Fast and Slow).

Question 5

What makes Mindmarqs games-based talent assessment different from competitor solutions?

Accepted Answer

Traditional talent assessments rely on self-reports or personality tests that are easily "gamed" or prepared for by candidates using AI. Games are a step in the right direction as they measure behavior, but they often give poor information (response and response time only). Mindmarqs enhances behavioral testing with rich information: it captures not only what is decided but how the decision is made, including subconscious attention and decision-making preferences.

Question 6

How does Mindmarqs improve the candidate experience during the pre-selection process?

Accepted Answer

During the pre-selection recruitment process candidates engage with short, modern, game-like decision tasks (5–15 minutes) that are accessible on both mobile and desktop devices. This provides a more engaging and less stressful experience than traditional long-form questionnaires. 9 out of 10 tested candidates rate the assessment experience positively and would recommend it.

Question 7

How does eye-tracking assessment improve efficiency in talent recruitment?

Accepted Answer

Eye-tracking technology in talent assessment enhances recruitment efficiency by providing objective, real-time behavioral data during short, 5–15 minute tasks. This proprietary technology allows recruiters to identify high-potential candidates at the pre-selection stage by capturing authentic cognitive and decision-making data, reducing the need for multiple exploratory interviews. By focusing on these metrics early, organisations can significantly reduce time-to-hire and improve selection quality.

Question 8

Who should make the final decision in games-based talent assessment?

Accepted Answer

In the Mindmarqs framework, the hiring manager makes the final decision. While the talent assessment provides hard data on cognitive effort, judgment quality, and behavioral biases, it is designed as a tool to support human judgment. This "human-in-the-loop" approach ensures that data-driven insights are combined with professional oversight to help meet regulatory standards and ensure a holistic, fair hiring outcome.

Question 9

How well does the Mindmarqs technology integrate with ATS?

Accepted Answer

Mindmarqs is designed for seamless integration with modern and legacy environments, including Applicant Tracking Systems (ATS) such as Workday, Taleo, and SAP SuccessFactors.